Inside Jack: Sun's best-ever marketing?
One of the best, if not *the* best, marketing ideas to come out of Sun is a series of cartoons called Inside Jack. It's funny, it appeals to geeks, it's irreverent; it's great! Noone and nothing is taboo: Scott, Jonathan, Larry Ellison, and even Intel's CEO are ruthlessly parodied, as are the competition's products (but, as Cupid Stunt would say, it's all done in the best possible taste). Scott McNealy making an announcement in Klingon--who'da thunk it?
Jack is a (presumably ficticious) Sun software engineer who spends his meetings with marketroids daydreaming more effective ways to market Sun's products. He's smart, he's witty, he writes code, and no, he won't fix your computer.
Kudos to whomever dreamed up Inside Jack, and had the balls to get it published. All I can say is well done, and bring on the FUD Fighters!